What occupancy should I target?

60–75%. Higher is usually a sign of under-pricing.

Should weekends cost more?

Yes, typically 15–25% more Fri/Sat. Dynamic pricing does this automatically.

Weekly at minimum. Daily during peak season.

Updated June 1, 2026 · Category: Pricing

Pricing benchmarks (2026)
Metric	Healthy range
Occupancy	60–75%
ADR vs comp median	+5% to +15%
RevPAR vs market	+10% or better
Length-of-stay discount, 7 nights	10%
Length-of-stay discount, 28 nights	25%

1
Find five comps
Same city, bedroom count, similar reviews and amenities.
2
Set base = median × 1.10
Listings priced slightly above the median rank higher in direct booking discovery.
3
Turn on dynamic pricing
PriceLabs, Wheelhouse, or Beyond auto-adjusts for demand, weather, and events.
4
Add weekly and monthly discounts
10% at 7 nights, 25% at 28 nights opens the long-stay market.
5
Review revenue weekly
Track RevPAR vs market. If you're below market, lower min stay before lowering rate.

Dynamic pricing tools
Tool	Pricing	Best for
PriceLabs	$19.99 / listing	Power users, deep customization
Wheelhouse	1% of booked revenue	New hosts who want hand-holding
Beyond Pricing	1% of booked revenue	Mid-size portfolios
StayFlow Auto-Price	Included	Hosts already on StayFlow

Pros

Cons

Common mistakes to avoid

⚠ Setting rates and forgetting them
Static pricing leaves 15–40% of revenue on the table.
⚠ Min rate too low
Algorithm sells out shoulder dates at unprofitable prices.
⚠ Ignoring length-of-stay discounts
Long stays cost less to clean and reduce turnover risk.

What occupancy should I target?: 60–75%. Higher is usually a sign of under-pricing.
Should weekends cost more?: Yes, typically 15–25% more Fri/Sat. Dynamic pricing does this automatically.
How often should I review pricing?: Weekly at minimum. Daily during peak season.